Starbucks isn’t known to fail at much. They have a stranglehold on the coffee market and their presence is literally everywhere. We’ve even seen two Starbucks locations in one mall. But naysayers rejoice because they’ve finally been not-so-successful on one front. their Evenings program.
If you aren’t familiar with it, the Evenings program was a push to cater to a higher end customer in the evenings. Wine and craft beer flowed and fancy tapas abounded. Things like bacon-wrapped dates, spinach artichoke dip, and the uber fancy truffle mac and cheese graced the sophisticated menu. As it turned out, though, people don’t want to go to Starbucks for their wine, beer and tapas.
First tested in 2010, the Evenings program launched nationwide in 2014. Now it’s 2017 and this short-lived endeavor will officially end on January 10. If your heart’s set on getting booze at Starbucks, though, you can always step into the company’s higher end Reserve and Roastery locations, which will also feature additional unique offerings sure to excite any coffee-snob, such as Chemex and pour-over coffee.
Not one to rest on their laurels, Starbucks is already offering new 2017 dishes that expand on their breakfast menu and they look to move more seriously into the lunch space in the near future as well. Despite the cancellation of their Evenings program, there’s certainly a lot of promising things still on the horizon for the company.