When you think of restaurants that may feature college football promotions, your mind may wander to sports bars. High end steakhouse Ruth’s Chris wants in on the action, though.
On Friday, October 7th, the Ann Arbor location announced, via Facebook, a pretty straightforward deal. Local favorite team Michigan had an October 8th matchup against Rutgers. From Sunday the 9th through Thursday the 12th, Ruth’s Chris would discount meals to match Michigan’s winning point differential. For example, if Michigan won by 20 points, meals would be 20% off. There was no cap on this offer… at first.
In case you don’t follow college football, Michigan blew out Rutgers 78-0. Ouch. 78% off is quite the discount, and that’s when Ruth’s Chris began their back-pedalling. You know how you can now edit posts on Facebook? They sure do. The original post read as follows:
For the remainder of U of M’s football season, mention our “Score Big” promotion Sunday through Thursday following the game and receive a percentage off your total food bill equal to the final winning point differential…
After the game, Facebook users spotted a slight change in the status. The steakhouse tacked on a little to the end of the post that read “up to 50% off with the purchase of an entree.” Despite Michigan being ranked 4th in the nation and Rutgers not being ranked at all, it seems the Ann Arbor location didn’t quite expect such a huge blowout. 50% off is still quite a discount though, especially for a high end chain like Ruth’s Chris. But that’s where the plot thickens.
Some Yelp users and Facebook commentators have accused the restaurant of falsely claiming that they’re booked up through Thursday (when the 50% off ends). Is it a move to minimize the number of steaks they have to serve up at half price? Or is it for real? We may never know, but according to OpenTable, they’re being honest.
According to the Facebook post, the promotion runs through the rest of the season. And, given how Michigan has been playing lately, there will surely be quite a few large percentage discounts. So, check the football schedule, make your reservations now for the Ruth’s Chris in Ann Arbor and score some big deals on high end steaks. That’s all assuming they don’t alter the promotion even more as the season goes on, that is.