Fast food is all about instant gratification. You’re on a road trip and you need a quick bite, hit up the nearest Taco Bell. You just left a bar and you need to get some food in your stomach before heading to bed, visit a 24-hour McDonald’s. But, if going to a fast food chain, waiting in line, ordering food, then getting your meal a couple minutes later isn’t fast enough for you, Shake Shack is here to help.
The popular chain is testing a new mobile ordering app which would allow you to order your food, select a pickup time, pay on the app, and even receive a text when your order is ready. Unfortunately, it’s only available at New York’s Midtown East Shack for now, as it’s a single market test with no planned timeline for rolling out the tech company wide. According to Eater.com, an anonymous user has tried the app and claims it’s great. They even went as far as to say that they see no issues and feel like it’s more than ready to roll out on a wider scale.
Mobile ordering apps are not a new thing. Starbucks has experienced great success in this particular area and Chick-Fil-A released their “Chick-Fil-A One” app earlier this year as well to a positive response from customers. It’s a no-brainer in our society really, which puts a huge focus on instant gratification. Nobody wants to take the time to wait in line, so whenever a business has an opportunity to cater to the public’s impatience, they’re smart to do so.
We’re sure Shake Shack will eventually roll out their new mobile ordering app company-wide, but, until they do, you’ll have to head to New York to give it a try.