Following in the footsteps of chains like Starbucks and Taco Bell, among many, many others, McDonald’s has announced that they’ll be launching a mobile pay app next year. Rolling out across the US, UK, Canada, France and Australia, the new app will allow customers to order and pay for their food on their phones.
Though only select locations will be using it at first, by 2018, the company hopes to have about 25,000 of their restaurants worldwide synced up with the app.
“This would be helpful to the company at a time when wage pressures are becoming a heavier burden on the cost line,” consultant Neil Saunders told Business Insider. “It would also give McDonald’s an opportunity to track consumer behavior and buying patterns and stimulate spending with offers and deals.
Many customers dislike the process of selecting what they want, standing in line and ordering, and then waiting for their food,” he continued. “It is the slow bit of fast food. As we have seen with Starbucks, many would prefer to pick what they want in advance and then come and pick the products up when they are ready.”
It’s actually a bit surprising that McDonald’s doesn’t have an app to order and pay from yet, so this is definitely welcome news. Not that the chain is ever slow with their service (in our experience, they’re one of the fastest out there), but an app will still no doubt help make the whole process even quicker.
Numerous companies have seen tremendous success thanks to apps like this and we expect that to be the case here as well. After all, it benefits both the restaurant and the customer, making it a win-win situation.
Tell us, will you be ordering your food at McDonald’s off their new app once it launches next year? Sound off below and let us know!