Most of the brick and mortar locations in which your products are offered are smaller, mom-and-pop type places. Are there any plans to go bigger?
Jordan: Yeah. We’re in the middle of talking with various larger retailers now. We’re mindful of where the product goes. We don’t want it just to be everywhere. But we definitely need to grow as a business. So we’re in talks with some of the larger, premium, specialty grocery stores and we’ll start seeing, over the next couple quarters, the products getting out to a larger, national presence.
We still focus on e-commerce, though. We love that business. We have a good e-commerce jerky business. So as much as we’ll let the product get out there with distribution, we’re still trying to drive our e-commerce. I would think around the first quarter of 2017 we’ll have it start canvasing the country a little bit more.
With the locations you’re in now, do you go the them or do they come to you to try and sell your products?
Daniel: A little bit of both. We started off, pre-Shark Tank, going door-to-door selling jerky, bringing samples, explaining to people why our’s was the best. That was how we built the business – wholesaling to these independents and slowly building e-commerce.
Then Shark Tank kind of flipped the switch on that. We had grown our independent store count mostly ourselves, but since the show they’ve all been coming to us so we’ve been establishing those accounts that way. But, from the beginning, it was that sort of grassroots, grinding and hustling; doing the legwork at night, making the jerky and going out during the day and selling it.
Jordan: And we’re trying to get back to that point. We want to be out there growing the business and selling the product. As things settle from this hyper growth phase, we’re excited to get back to our roots. Get back in the kitchen making jerky, then hitting the pavement and going door to door. At the end of the day, that’s how we started and that’s what we want to do.
So, tell me about this gold-covered jerky. It seems kind of like a joke but kind of like a real thing.
Jordan: [laughs] It’s real.
Daniel: [laughs] It’s very real.
How did that come about?
Jordan: That goes back to Kickstarter. We launched the business on Kickstarter. And on Kickstarter, you have different tiers of rewards for donations, so we wanted to do a special reward for a higher value donation. And we decided filet mignon jerky is cool, but gold filet mignon jerky is even cooler.
So we did like a thousand dollar donation for our gold filet mignon jerky. And every so often we bring it back. The last holiday we put together the “Golden Meat Box” which was an aluminum armored case with a bag of gold jerky and a bag of our other flavors as kind of like a holiday gift. We didn’t really expect to sell a whole lot but we did [laughs], which is kind of cool. We had some people really upset that it was sold out. People like gold jerky evidently.